Rural and semi-urban households are increasingly dependent on markets due to changing lifestyles, reduction in traditional farming practices, shrinking landholdings, migration for labour work, and preference for cash crops over food crops. Earlier, families used to grow vegetables, pulses, and local seasonal foods around their homes, but over time this practice has reduced. Limited water availability, lack of awareness about nutrition, and easy access to packaged and market food have also increased dependency on external food sources. As a result, even basic vegetables and daily food items are now purchased from markets instead of being produced at household level.
At present, there is also a noticeable lack of awareness about healthy eating habits at both rural and urban levels. Small and marginal farmers, as well as landless families, largely depend on the market for vegetables and fruits. This dependency is mainly due to the dominance of cash crops like groundnut and cotton, limited irrigation facilities during winter and summer, and insufficient awareness about health and nutritious food.
The typical Indian diet has also shifted heavily towards cereals and carbohydrates, while lacking sufficient proteins, fruits, and vegetables. Increased consumption of processed and junk foods, changing lifestyles with less physical activity, and limited access to diverse foods have further contributed to nutritional imbalance.