Nutri-preneurs from various central kitchens are putting in their efforts to rigorously prepare nutritious food products in larger quantity, and adopting better packaging, branding and marketing to sell it to the community as well as outside market through multiple channels. They have generated a good revenue during the festive seasons, stalls in te community as well as schools, tie-up with some local retailers, from direct sales as well as tie-ups with external organisations for gift hampers etc. . Parallely, trials are also being carried out for the new products with the help of Prof. Bhaskar Datta and Team from IIT Gandhinagar.
Embedded Files
Training Model
Training Model
At present more than 250+ nutri-preneurs have been trained and 50+ are actively engaged in business together with our partner and us. We are extending support for setting up their individual entities, training and pushing them towards branding and product market development.
We are extremely happy that our implementing partners Saath Charitable Trust under the brand Urmila received an approval certificate from FSSAI for selling our nutritious products in the market, Samerth & Cetna received a certificate from FSSAI and Chetna Foundation is in the process of registration. This will enable greater acceptance of their products, in turn enabling greater volumes.
List of nutrition products developed and sold by WIN-nutripreneurs. All products are tested and done nutrition analysis at a certified laboratory
Ragi Sukhadi
Nachos (simple, palak, beetroot etc..)
Beetroot crackers
Puffed Millets
Kajoor roll
Besan Laddos
Chakris
Chikkis (Tal, groundnut)
Current Projects and Scaling Up:
WIN Foundation has launched this project in 5 areas, covering a total population of about 100,000. Over 220+ women microentrepreneurs, organized across over 30 microentrepreneurship teams, are at different stages of training, implementation, Marketing, and selling. Some are in early revenue staege
Nutri-garden projects have been launched with over 500+ women across 2 areas.
WIN Foundation is evaluating on scaling the project with existing partners in more areas as well as new partners. We also plan to disseminate the success stories of women nutri-preneurs.
We plan to scale up the nutri-garden projects through synergies with our water conservation projects.
In both the cases, special women microentrepreneurs focused government finance schemes are also available for further scaling up.
SAATH CHARITABLE TRUST
SAATH CHARITABLE TRUST
Project area - Vasna - started with 1 Central Kitchen
Vasna area - 30 women were on board in the first phase
The first phase of the program was focused on the followings
Creating an understanding for the need of nutritious food among all age groups
Expose community women entrepreneurs to develop healthy and hygienic cooking recipes and practices
Create Demand or Pull for nutritious food and hygiene among poor communities through awareness and habit formation programs, through women field health workers training and tracking and supporting their counselling activities among mothers and communities.
Address the Supply or Push factors by training and supporting women led microenterprises for nutritious food production and sale to community. This includes training and handholding them for all aspects of business.
Phase - 2 - April-23
Saath has extended their nutrition project areas to three more regions (i) Jaipur city and (ii) 2 more areas in Ahmedabad city, targeting population of appz 30,000
Project areas extended - along with Vasna - Danilimda,Berampura, Fatewadi, in Ahmedabad city and Jaipur in Rajasthan
Phase - 2 - total 5 Central KItchens
• Identifying women entrepreneurs who have successfully completed the Phase 1
• Identifying groups who are willing to scale-up their home-based enterprises.
• Work closely with women groups on market scoping, positioning of products
developed, market pricing, business of scale, registrations and brand building.
Chetna Foundation
Chetna Foundation
Project Period - 1st July23 to December 2024
“Empowering marginalised urban women as Women Nutrition Entrepreneur” in the urban slums of Vasna ward (West Zone)
The project was implemented in 3460 households of Sorianagar, Someshwarnagar, Yogeshwernagar of Vasna Ward of Ahmedabad with almost 14,000 population.
CHETNA envisages an equitable society where disadvantaged communities are empowered to live healthy lives.
Objectives of the project
Start - 1st July 2023
Empowering marginalised urban women as Women Nutrition Entrepreneur
· Community awareness on the need of the complementary feeding and nutritious food for children adolescents
· Developing a group of Nutri Entrepreneur among the community women to develop their own enterprise to market nutritious products
· Demonstrate recipes for nutritious products
Current:
• 25 women entrepreneurs are now on board and 21 women are regular. More women have shown interest in the program, who will be enrolled later.
Centre for Environment Education
Centre for Environment Education
Project : “Micro-entrepreneurship development and improved nutrition” with the participation of group of women lead SHGs from Machharda village of Kalawad block of Jamnagar district, Gujarat
Project Objectives :· To train 30 - 35 women as Nutritional Food ambassadors, who will work on refined and nutritious food production of multiple items. · To train women in basic overall business functions sales, marketing and pricing strategies.· To bring enterprise awareness among women and to encourage to generate sustainable income· To select 5 to 10 young men and women from the village and surrounding communities, and give them training for the marketing and sales of nutritional products produced in WIN Central Kitchens, through a field oriented marketing and sales training with earning while learning opportunity. This will provide them with opportunity to earn with the sales of nutritious food products made by the women, and also provide them marketing and sales skills which will be useful for future opportunities.· To raise awareness of women and community on health and nutrition, and train them to measure and try to improve community health on continuous basis.
Project Area and Background:
CEE operates in 15 villages of Kalawad block, in Jamnagar District, Gujarat, comprising of population of approx. 25000.
The project aims to cover activities centred in Machharda village of Kalawad block of Jamnagar district, Gujarat. The village has approximate population of 1500. Surrounding villages may be covered if people from these villages show interest and are able to travel to Maccharda for project activities.
Over the past two-three years, 30 women from the community have undergone regular training in healthy cooking, covering everyday meals and snacks. This initiative aimed to improve health indicators, particularly for women and children in rural areas , while also introducing the community to healthier food alternatives. As the women developed their skills, they began to enjoy cooking, and a growing demand for their dishes emerged. Recognizing this opportunity, CEE in collaboration with the women, strategically decided to equip them with entrepreneurial skills to sell these products.
Major activities under this specific project:· Raising Awareness: Educating the women as well as other people across all age groups about the importance of nutritious food.· Enhancing Nutritious Food Production Skills: Training women entrepreneurs in.1 Nutrition, major nutrition components, their importance, sources.2 Preparing healthy and hygienic recipes, testing for safety, nutrition.3 Food based fortification of existing products to make them more nutritious..4 Usage of multiple cooking methods, to enable selection of best method· Strengthening Existing Businesses: Supporting women already engaged in the food business to enhance their kitchen setup, and provide them skills in nutrition, marketing and sales.· Marketing and Sales Team: Select young females from the area and train them on sales and marketing, with practice oriented methodology, including sales visits to Rajkot, Jamnagar, Ahmedabad, etc., preparing marketing materials, prepare and operate whatsapp for business site, preparing customer database etc. The marketing and sales team will be trained on:.1 Marketing fundamentals
.2 Digital marketing.3 Data collection and management.4 Sales through multiple channels, including.4.1 CEE existing sales activities,.4.2 Exhibitions and community events.
.4.3 Digital Sales channel (including digital payment systems)
· Creating Demand: Encouraging low-income communities to adopt nutritious food options by raising awareness and developing products that match market preferences in taste and appeal.
· Health Checkup: Train women and other locals for regular basic (non-invasive) health checkup, to understand its importance, to supplement the activities of Government health centres and their staff.
Samerth Charitable Trust
Samerth Charitable Trust
Jan-24 - COMPlETED
Nutri entrepreneurs Programme in 5 villages of Sanand
25 women trained in Microenterprise Development principles
These women were then sensitized on nutritive & traditional food habits as well as deficiencies in the region.
5 micro enterprises were set up with 3 to 5 women in each, that produces nutritive snacks for sale
Currently these women make laddus (sweet balls) that ae consumed in Samerth’s education centres
15 community women were selected and trained as health workers – helping pregnant and lactating mothers with their and child’s nutrition
Awareness building on Nutrition
45 women who underwent a 3-day intensive training on nutrition of first 1000 days of a child with SMDT (Shrimati Malti Dhanukar Trust)
Out of these 45 women, 10 worked with 15 women each, reaching out to a total of 150 women from the area.The focus was on women in their lactation phase or pregnant, supporting them in improving their nutrition, promoting better breastfeeding practices, and enhancing child health.
This year-long initiative helped the team and community understand the importance of nutrition in women's lives and the significance of breastfeeding for newborns.
Micro Enterprise Development Training
Additionally, in Phase 1, 30 women were trained in micro enterprise development.
Out of these 30 women, 12 initiated their own enterprises with brand names, packaging materials, etc.
Nutri preneurs -
These enterprises focused on producing nutritive snacks such as laddoos and chakri.
The snacks were sold in schools, fairs, and Samerth's centers, contributing to income generation for the women involved.
Nutri preneurs in Sanand area – Phase 2 April 2023 –March 2024
A central kitchen was set up, equipped with upgraded appliances like an air fryer and oven.
The space was transformed into a training center on nutrition, providing information and resources for adolescent girls, pregnant women, and lactating women.
Training initiated for 12 women on micro enterprise development and the use of WhatsApp Business.
These women will collaborate with existing "nutripreneurs" or establish their own businesses.
A business development support person was brought on board to assist the nutripreneurs in expanding their businesses.
The market plan includes exploring of setting shops in & around eight schools where Samerth works, as well as targeting corporate offices and factories in Ahmedabad and Sanand to supply nutritive food packets.
* Phase 2 has been enhanced by WIN team and intensive support by Prof. Arora and team from IIT
WIN NUTRITION APPROACH TO ADDRESS COMMUNITY MALNUTRITION - VIDEOS
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